Project proposal

Throughout the course I have learnt many new skills. For example practical skills in textiles such as silk painting, dark room film development within photography and kiln use within 3d when working with clay, plus a whole plethora of other skills. Not only have  my practical skills increased, so have my written skills and organisation skills, the biggest being time management. A lot of my inspiration has come from colleagues, seeing a wide range of different art styles and techniques allows you to think more freely and ideas seem to spontaneously bounce off each other. I'm very much inspired by a lot of 'practical/purposeful' art such as Jonathon Ives revolutionary Apple product design and H.R.Gigers set design and influence within the Alien films, art that provides a service. I have chosen film, as this is where I feel I work best and my long-term aspiration is to move onto university to do media production. Once the project is eventually realised I hope that it will demonstrate my understanding of film as an art form and it will provide an outcome for Ace records.

The basis of my project is a live brief called 'the big picture' which has been provided by Ted Caroll who is one of the founders of Ace records. The live brief is to produce some visual material that can accompany the promotion of the records on YouTube. The tracks of music are owned by Ace records (therefore I will not need permission from both the artist and the publishing company to allow me to legally use their music). They also have no visual material to go with them and therefore my project will potentially be a benefit to Ace record, promoting their future sales. By evaluating the various music that Ted Caroll has provided, I will choose a track and produce a short film/piece of visual material that will accompany it. I plan for this to be a bit more abstract than live action or documentary as I believe, after looking at some of music, a more creative approach would be more suitable for this genre of music. Practically wise I will be developing my cinematography and editing skills alongside time management. I will also be responsible for pre-production and post-production. Technical resources will be the use of cameras and computers with the correct editing software; I will need to do further research into software to make the final film. The final product will be a film that accompanies a chosen track and helps to promote and connect with its audience.

Reflection of my project will be shown through a continuous blog that pieces together all my influences, research and ideas with summative stage evaluations throughout. A final evaluation will be written that shows to what extent the piece could be deemed successful and what flaws it may have. Throughout this blog I will also include any learning curves that I come across, almost like progress reports, which show any improvements in my understanding of cinematography and editorial work. To show that my project is meeting its aims I will use questionnaires, comments books and reviews for feedback, hopefully in turn allowing me to push this project to its full potential. Feedback from peers, tutors and practitioners and my client Ted Caroll will be most effective for this.